Resources for Travel Marketers
Community Stories Hub
The Community Stories Hub is a curated stream of content to equip you with the insights and knowledge of what other travel & tourism brands are doing to effectively respond to this current pandemic.
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Localhood
Localhood is a place where locals and creators can share their experiences supporting businesses, and where destinations can show the world the personal and inspiring stories of their people.
Learn MoreUsing CrowdRiff Right Now
How to use CrowdRiff to Support Your Partners
This guide will give you a complete overview of the different ways you can use CrowdRiff to promote local businesses right now, including step-by-step instructions for each task.
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Guide: How to Use CrowdRiff to Build Your Recovery Plan
In this guide, we lay out the key phases of tourism recovery as we see them today, and outline the top three ways you can use CrowdRiff in each phase.
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CrowdRiff Use Cases During COVID-19
The Community Stories Hub features examples of how travel marketers are using CrowdRiff apart of their campaigns to help support their brand and local partners.
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11 Ways for Getting the Most Out of Your UGC Right Now
Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel to take your marketing efforts further
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How to Use CrowdRiff for Your Digital Visitor Guide
Printed visitor guides published by DMOs are an important resource for trip inspiration and planning. However, with nearly every DMO operating with reduced budgets, physical visitor guides are off the table this year for many.
View the GuideUpcoming Virtual Events
Webinar: 8 Steps to Build a Digital Visitor’s Guide Using UGC — October 7, 2020, 3:00pm EST
In this webinar, we’ll run through the step-by-step process we used to build a digital visitor guide in partnership with Gulf County, Florida. You’ll walk away knowing how to create a similar experience no matter your skill level or familiarity with CrowdRiff.
Register NowCustomer Community Meetup — October 6, 2020 4:00pm EST
Our next Community Meetup will bring together marketers from DMOs across North America. These forums are a place to connect with one another, share ideas, and inspire new projects.
Register NowWatch Past Events
How DMOs Use UGC to Run High-Impact, Low-Budget Campaigns — August 25, 2020
In this timely conversation, we dive deep into the latest strategies and tactics these lean DMO teams are using to drive results and keep costs down while remaining flexible and adaptable amidst the ongoing changes and opportunities in our industry.
Watch NowBalancing Local and Visitor Messaging as Your Destination Reopens — July 30, 2020
How do you clearly communicate with future visitors and your community about your destination’s reopening? Join this important conversation focused on tactics and strategies North American DMOs are using to build consumer trust without sacrificing resident sentiment.
Watch Now6 Local Campaigns from DMOs starting to Re-open — June 25, 2020
In this webinar, we showcased 6 DMOs who are starting to re-open to locals, and the campaigns they’re implementing to do so. This event featured guest panelists from Huntsville/Madison County CVB and Visit Bloomington.
Watch NowHow to use CrowdRiff in your DMO’s recovery strategy — May 26, 2020
In this webinar, we will discuss how you can be using CrowdRiff’s visual marketing software in your COVID-19 recovery plan. From the “No Travel” phase to “Regional Travel”, there are a lot of different tactics you can employ to drive travel interest and reignite local tourism. We will include actionable examples from customers around the world at various stages of recovery.
Watch NowThe Future of Tourism Podcast: The Rise of User-Generated Content — May 12, 2020
CrowdRiff’s CEO Dan Holowack, joined Simpleview to discuss how tourism marketing may change as we adjust to the new normal of travel, and how user-generated content will fulfill travelers’ cravings for authentic marketing experiences.
Watch NowHow DMOs Are Using Social Media During COVID-19 — April 23, 2020
Our Sr. Content Marketing Manager, Julia Manoukian, hand-picked a number of inspiring social media examples and best practices from our customers and community at large to help inspire ideas for DMOs during the COVID-19 crisis.
Watch NowSkift Summit: Why Local is the Leading Edge of Destination Recovery — April 22, 2020
Our CEO, Dan Holowack, spoke with SkiftX Research Editor Jeremy Kressman about why locals matter more than ever and why CrowdRiff is building Localhood.com
Watch NowVoice of our Customers
Our 800+ customers around the world had to adjust to a new world by serving as a resource to their locals, supporting local businesses, and rethink what travel and tourism will look like in 2020. Here are some of their stories.
How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery
Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.
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How Visit Mesa used Public Uploader to foster local pride and collect UGC
Using CrowdRiff’s Public Uploader, they were able to source 450+ UGC photos to include in their music video and for future use across other marketing campaigns and channels.
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Louisville uses CrowdRiff Public Uploader to support restaurants
Louisville is using CrowdRiff Galleries and Public Uploader to share restaurant menus, and popular meals for takeout.
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