Our latest visual marketing tactics, strategies and insights

Welcome to the CrowdRiff Resource Hub, where travel and tourism marketers can find useful information, advice, resources, and inspiration for engaging locals and attracting more travelers to their destination with visuals.

  • How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    YesMilano, the brand that promotes Milan and its partners, relies on CowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

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  • Why CrowdRiff Proved a Perfect Fit for An Aspiring Female Tech Leader

    Why CrowdRiff Proved a Perfect Fit for An Aspiring Female Tech Leader

    An open and transparent culture, management experience, and diversity on all fronts are a few of the reasons Technical Lead Kyri Paterson loves working at CrowdRiff.

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  • How the Pandemic Accelerated CrowdRiff’s Vision for a More Sustainable Future in Travel

    How the Pandemic Accelerated CrowdRiff’s Vision for a More Sustainable Future in Travel

    What could have been the beginning of the end for CrowdRiff and others in the industry offered a unique opportunity for transformation.

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  • Community Stories:
    Get inspired by ideas around our industry

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  • New: Adding Rights-Approved Visuals to Galleries Is Easier Than Ever Before

    New: Adding Rights-Approved Visuals to Galleries Is Easier Than Ever Before

    Now confidently adding rights-approved visuals to a gallery is more efficient than ever.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • 8 Travel Brands Getting It Right Around Health & Safety Messaging

    8 Travel Brands Getting It Right Around Health & Safety Messaging

    Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • How These DMOs of Varying Sizes Balance Local And Visitor Messaging

    How These DMOs of Varying Sizes Balance Local And Visitor Messaging

    How do you clearly communicate with future visitors and your community about your destination’s reopening? We recently sat down with a group of destination marketers to learn how they were responding.

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  • #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • How DMOs Like Visit Florida & Visit Niagara Are Using Social Media & UGC Right Now

    How DMOs Like Visit Florida & Visit Niagara Are Using Social Media & UGC Right Now

    How DMOs like Visit Florida and Visit Niagara are using UGC and social media to communicate a trustworthy message to locals and visitors, support their partners, and do more with less.

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  • Announcing Collector: The Easiest Way to Get Visuals from Your Community into Your CrowdRiff Library

    Announcing Collector: The Easiest Way to Get Visuals from Your Community into Your CrowdRiff Library

    Collector allows you to get rights-approved, high-resolution content directly from your audience.

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  • How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening

    How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening

    How travel & tourism brands like The Denver Museum of Art and Zürich Tourism are using CrowdRiff to promote messages of health and safety, as well as support local partners as they re-open.

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  • 3 Tips to Surface More Relevant Content in Your CrowdRiff Library

    3 Tips to Surface More Relevant Content in Your CrowdRiff Library

    Discover how to get the visuals you need for the right occasion.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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