TORONTO – July 9, 2020 – Simpleview, the global destination marketing industry’s leading provider of CRM, CMS and digital marketing services, and CrowdRiff, the leading visual marketing platform for travel and tourism brands, today announced that they have signed a partnership agreement to deliver UGC software and services globally.
CrowdRiff and Simpleview currently have 225 shared customers, and together address the travel marketing needs of more than 1,600 travel and tourism industry clients.
“Simpleview’s partnership with CrowdRiff brings together two trusted market leaders that are solely focused on travel and tourism,” said Ryan George, CEO of Simpleview. “We can now collaborate and provide our DMO clients worldwide with a one-stop suite of innovative digital solutions that enables them to tell their unique stories.”
Simpleview was the first in the destination marketing space to create both an industry-specific CRM and CMS. Its platform features more than 30 marketing products and services, designed specifically for destination marketing organizations (DMOs). Likewise, CrowdRiff’s AI-powered content marketing platform, which uses data to discover and deliver visuals that drive visitors to a brand, was purpose-built for the travel and tourism industry.
“We have long respected the Simpleview team and their commitment to providing DMOs with the best products and services relied on by the industry,” said Dan Holowack, CEO of CrowdRiff. “Our two companies have pioneered innovation in the travel industry for years, and we are eager to work together to deliver our best-of-breed offerings to the DMO community.”
The partnership deepens CrowdRiff’s global presence in the travel industry, and provides Simpleview customers with access to the industry’s UGC platform, along with free content and resources published by CrowdRiff.
CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences, at scale. To date, CrowdRiff has processed over 500 million images, and the company currently works with over 800 leading travel and tourism brands globally, including Destination BC, Visit Indy, and the Netherlands Board of Tourism and Conventions. For more information, visit crowdriff.com.
Simpleview is the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs over 325 staff and works with nearly 1,000 travel, tourism and convention marketing customers on six continents, from towns of less than 30,000 to world capitals, 16 of the top 20 U.S. meetings destinations and the countries of Malaysia, Norway and Scotland. For more information about Simpleview, visit www.simpleviewinc.com.