Visual Marketing

Visuals have more influence over people’s decisions than any other content type. Get up to speed on visual marketing.

  • Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

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  • How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

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  • BIPOC Travel and Tourism Voices to Follow Right Now

    BIPOC Travel and Tourism Voices to Follow Right Now

    We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

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  • Diversity in Tourism Marketing: How to Represent the Underrepresented

    Diversity in Tourism Marketing: How to Represent the Underrepresented

    Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

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  • Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • 8 Travel Brands Getting It Right Around Health & Safety Messaging

    8 Travel Brands Getting It Right Around Health & Safety Messaging

    Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

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  • How to Use CrowdRiff for Your Digital Visitor Guide

    How to Use CrowdRiff for Your Digital Visitor Guide

    In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

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  • 4 Ways Travel Brands Can Source Content with CrowdRiff

    4 Ways Travel Brands Can Source Content with CrowdRiff

    If you’re only pulling content into your CrowdRiff library from one source, you’re missing out on valuable visuals from your partners, community, and future travelers.

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  • Why Real-Time UGC Matters More Than Ever

    Why Real-Time UGC Matters More Than Ever

    UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

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