Michelle McAleese, Social Media and Content Marketing Specialist, Tourism Kamloops, says CrowdRiff started as a way to share UGC on its social channels but quickly evolved into so much more.
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Get to know the founders, content creators, activists, authors, and influencers shaping the future of inclusive travel. Check out these 12 LGBTQ+ voices in travel and tourism right now.
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Here are four areas that every DMO should keep in mind when engaging with local ambassadors and looking to scale up a program.
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User-generated content plays a critical role in making Travel Iowa's seasonal guides more authentic and filling gaps in their photo inventory.
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How CrowdRiff enabled Visit Indiana to drive 13M impressions and a 761% YoY increase in media exposure with user-generated content.
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Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.
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Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.
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We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.
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Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.
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We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.
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How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.
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Need some fresh ideas to encourage residents to explore their own backyards?
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DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.
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DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.
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How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.
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15 Inspiring Examples of Sustainable Tourism From European DMOs
Download eBookUser-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.
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Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.
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Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.
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Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.
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Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.
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