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Live Q&A: How Tempe Tourism Ran A Virtual FAM Trip With UGC

Since COVID-19, hosting familiarization (FAM) trips have proven to be a challenge for destination marketers looking to connect with influencers, travel bloggers, and the media. That was until Tempe Tourism decided to host a virtual tour.

In this Live Q&A, we’ll discuss the strategy, process, and tactics the team at Tempe Tourism used to host a virtual FAM trip, including how they used user-generated content.