Spring has sprung, and it’s time for your destination to shine! But with everything else on your plate, who has time to plan elaborate campaigns?
Don’t worry, we’ve got you covered. Here are some easy-to-implement spring content ideas that will refresh your marketing and inspire travelers:
Capture the Bloom 🌸
Run a “Spring into Color” photo contest: Capture beautiful UGC and showcase your destination’s springtime beauty with a photo contest. CrowdRiff Collector makes it easy to manage entries, select winners, and feature them on your channels. [link to blog post]
Create a “Floral Trails & Hidden Gardens” guide: Showcase the best spots to see springtime blooms in your destination. This could be a simple blog post, a social media series, or even a downloadable map. If you can, include lesser-known gardens and trails to pique interest.
Check out this stunning Reel from Destination Ontario highlighting all the different blooming festivals.
Embrace the Adventure 🌄
Launch a “Spring Awakening” social media campaign: Highlight the outdoor activities your destination offers with eye-catching visuals and captions. Think hiking trails with wildflowers, kayaking on sparkling lakes, or cycling through scenic landscapes. This could also be a fun campaign to highlight new businesses!
Check out this guide from Discover Greece showcasing things to do in the spring.
Launch a “Spring Road Trip” campaign: Encourage visitors to plan their ultimate spring road trip through your destination and provide resources like suggested itineraries, scenic routes, hidden gems, and road trip essentials. Then ask them to share their adventures on social media using a dedicated hashtag.
This post from Tourism New Zealand provides a scenic route with “must-see” stops for an epic spring road trip.
Celebrate Spring Flavors 🍇
Highlight “Springtime Flavors” on social media: Showcase seasonal dishes from local restaurants, farmers’ markets bursting with fresh produce, and springtime food festivals. Use mouthwatering visuals and descriptive captions to entice foodies.
This post from Cranbrook Tourism highlights a delicious spring cocktail.
Create a “Spring Wine & Beer Trail” map or guide: If your destination has wineries or breweries, create a simple map or guide highlighting their seasonal offerings and events. This is an easy way to promote local businesses and attract visitors interested in culinary experiences.
Travel Oregon shares this Reel highlighting 11 self-guided food trails that include visits to local wineries, breweries, and more!
Celebrate Culture & Heritage 🎭
Promote springtime events & festivals: Share information about local arts and culture festivals, heritage tours, and equinox celebrations happening in your destination. Use eye-catching visuals and engaging descriptions to draw attention.
Here’s a post from Play Coastal Mississippi showcasing all the upcoming festivals & events they’re hosting this spring.
Family Fun 👨👩👧👦
Showcase things to do with the kids: Highlight family-friendly attractions, events, and activities that are perfect for a spring break getaway. Use playful visuals and captions to appeal to families.
This post from Discover Halifax showcases 10 family-friendly activities.
Things to Keep in Mind ✨
- Visuals are key: Spring is a season of vibrant colors and stunning scenery, so use high-quality photos and videos to capture attention.
- Encourage sharing: Make it easy for your audience to share their spring experiences by creating a dedicated hashtag or encouraging them to tag your account.
- Spread the word: Promote your spring content across all your channels—website, social media, and email newsletters—to reach a wider audience.
We hope this sparks some springtime inspiration for your destination! If you implement any of these ideas (or have other creative campaigns brewing), we’d love to hear about it. Share your experiences with your CSM—we’re always happy to learn from you. Happy spring! 🌷
