Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

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  • The Key Metrics CrowdRiff Influences for Your Team

    The Key Metrics CrowdRiff Influences for Your Team

    To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

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  • How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

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  • 10 Ways to Save Time with CrowdRiff

    10 Ways to Save Time with CrowdRiff

    Take a look at our roundup of 10 ways you can use CrowdRiff to save time every day, from AI-powered features to our handy Chrome extension.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

    15 Inspiring Examples of Sustainable Tourism From European DMOs

    Sustainability is a hot topic in travel, and rightly so. Get inspiration from 15 inspiring sustainable tourism examples from European DMOs, which show us the way forward for travel brands.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • Creating a Content Strategy for the Travel Industry

    Creating a Content Strategy for the Travel Industry

    Looking to create travel content that makes your destination look like a million bucks? Here's how to put together a content strategy that keeps guests and visitors coming back for more.

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  • How a DMO Increased eNewsletter Sign Ups By Over 50% With a Personalized Email Campaign

    How a DMO Increased eNewsletter Sign Ups By Over 50% With a Personalized Email Campaign

    See how the City of Seaside Visitors Bureau built a personalized email campaign tailored to user's interests, and how it grew visitor guide orders by 30% and eNewletter sign ups by over 50%.

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  • Top Digital Marketing Trends for 2020, According to Our Team

    Top Digital Marketing Trends for 2020, According to Our Team

    A quick Google search for “digital marketing trends 2020” will show you how much is happening in marketing this year. How do you know where to focus your efforts? Here's what our team had to say!

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  • Keeping Travel Websites Relevant in 2020: Dos, Don'ts & Creative Inspiration

    Keeping Travel Websites Relevant in 2020: Dos, Don'ts & Creative Inspiration

    The way people research and book travel is constantly changing. Learn why travelers might be overlooking your website and get 10 tips to make your website unmissable.

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  • An Analysis of 100+ Attractions Websites

    An Analysis of 100+ Attractions Websites

    Looking for ideas and inspiration for your attractions websites? See how top attractions approach website design, how they use visuals to capture travelers' attention, and how your website compares.

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  • Keeping Your Travel Website Relevant in 202038:36

    Keeping Your Travel Website Relevant in 2020

    Traveler behaviour is changing, how can your travel website stay relevant in 2020? Learn how to create engaging, informative web experiences that convert in this webinar.

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  • 12 Unique DMO Tourism Campaigns From Small and Medium-Size DMOs

    12 Unique DMO Tourism Campaigns From Small and Medium-Size DMOs

    Get inspiration from 12 of the best and most unique DMO tourism campaigns we've seen from small and medium-size DMOs.

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  • How Pacific Park and Visit Huntington Beach Measure the Impact of UGC50:39

    How Pacific Park and Visit Huntington Beach Measure the Impact of UGC

    Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.

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  • Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.

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  • 8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.

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  • How to Convert Your Visitors With Actionable UGC48:28

    How to Convert Your Visitors With Actionable UGC

    Watch our webinar with Cabot Links Golf Resort and Reno-Sparks CVA to find out how you can use UGC in your marketing to increase visitor numbers and bookings.

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  • Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.

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  • How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    Hornblower Niagara Cruises uses CrowdRiff Insights to measure the impact of their website visuals. Here they talk about how they use this insight to optimize their website and drive conversions.

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  • How Zip World Increases Direct Bookings with CrowdRiff

    How Zip World Increases Direct Bookings with CrowdRiff

    See how North Wales-based adventure company, Zip World, is using CrowdRiff to build brand awareness and increase website engagement, conversions, and average booking price.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    Read our step-by-step guide to measuring and reporting the ROI of website visuals, and learn how photos and videos are impacting your website performance.

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