Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

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  • How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

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  • BIPOC Travel and Tourism Voices to Follow Right Now

    BIPOC Travel and Tourism Voices to Follow Right Now

    We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

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  • Diversity in Tourism Marketing: How to Represent the Underrepresented

    Diversity in Tourism Marketing: How to Represent the Underrepresented

    Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

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  • Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

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  • The Key Metrics CrowdRiff Influences for Your Team

    The Key Metrics CrowdRiff Influences for Your Team

    To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

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  • How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

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  • 10 Ways to Save Time with CrowdRiff

    10 Ways to Save Time with CrowdRiff

    Take a look at our roundup of 10 ways you can use CrowdRiff to save time every day, from AI-powered features to our handy Chrome extension.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

    15 Inspiring Examples of Sustainable Tourism From European DMOs

    Sustainability is a hot topic in travel, and rightly so. Get inspiration from 15 inspiring sustainable tourism examples from European DMOs, which show us the way forward for travel brands.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • Creating a Content Strategy for the Travel Industry

    Creating a Content Strategy for the Travel Industry

    Looking to create travel content that makes your destination look like a million bucks? Here's how to put together a content strategy that keeps guests and visitors coming back for more.

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