Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • How Pacific Park and Visit Huntington Beach Measure the Impact of UGC50:39

    How Pacific Park and Visit Huntington Beach Measure the Impact of UGC

    Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.

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  • Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.

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  • 8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.

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  • How to Convert Your Visitors With Actionable UGC48:28

    How to Convert Your Visitors With Actionable UGC

    Watch our webinar with Cabot Links Golf Resort and Reno-Sparks CVA to find out how you can use UGC in your marketing to increase visitor numbers and bookings.

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  • Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.

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  • How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    Hornblower Niagara Cruises uses CrowdRiff Insights to measure the impact of their website visuals. Here they talk about how they use this insight to optimize their website and drive conversions.

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  • How Zip World Increases Direct Bookings with CrowdRiff

    How Zip World Increases Direct Bookings with CrowdRiff

    See how North Wales-based adventure company, Zip World, is using CrowdRiff to build brand awareness and increase website engagement, conversions, and average booking price.

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  • A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    Read our step-by-step guide to measuring and reporting the ROI of website visuals, and learn how photos and videos are impacting your website performance.

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  • 8 Travel Experts' Secrets: Maximize Your Digital Ads

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  • 4 Things You Didn’t Know You Could Do with CrowdRiff

    4 Things You Didn’t Know You Could Do with CrowdRiff

    CrowdRiff helps travel and tourism marketers make the most of their visual content. In this post, we're rounding up 4 of our most powerful features that you may not have discovered yet.

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  • How to Maximize the ROI of Your Digital Ad Spend45:44

    How to Maximize the ROI of Your Digital Ad Spend

    Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • How Travel South Dakota Measures Web Performance35:51

    How Travel South Dakota Measures Web Performance

    Learn how to measure the performance of your website from both brand and conversion perspectives, in our webinar with Mike Gussiaas from Travel South Dakota.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • See How Visit Monmouthshire Uses CrowdRiff to Improve Website Performance [Video]

    See How Visit Monmouthshire Uses CrowdRiff to Improve Website Performance [Video]

    In this video, learn how Visit Monmouthshire uses visuals to stand out and keep their website relevant, and how CrowdRiff galleries have led to an increase in website visitors and dwell time.

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  • How to Use Visuals to Increase Website Conversion Rates

    How to Use Visuals to Increase Website Conversion Rates

    Your website visuals are an important tool for driving action and making your website more effective. In this blog, we cover a couple of ways you can use photos and videos to increase conversions.

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  • An Analysis of 100+ Travel and Tourism Websites

    An Analysis of 100+ Travel and Tourism Websites

    Find out how top travel and tourism brands approach their websites, how they use visuals to capture attention, and how your website compares.

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  • How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    In this video, the team at Visit Harrogate talks about how they use CrowdRiff to increase website dwell time, decrease bounce rate, engage with their community, and strengthen partner relationships.

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  • 12 KPIs to Measure Your Website Performance

    12 KPIs to Measure Your Website Performance

    What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.

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  • Building Visual Marketing Campaigns for Travel and Tourism40:49

    Building Visual Marketing Campaigns for Travel and Tourism

    Watch this webinar to explore what goes into an effective visual marketing campaign for travel and tourism brands.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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