Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    Hornblower Niagara Cruises uses CrowdRiff Insights to measure the impact of their website visuals. Here they talk about how they use this insight to optimize their website and drive conversions.

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  • How Zip World Increases Direct Bookings with CrowdRiff

    How Zip World Increases Direct Bookings with CrowdRiff

    See how North Wales-based adventure company, Zip World, is using CrowdRiff to build brand awareness and increase website engagement, conversions, and average booking price.

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  • A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

    Read our step-by-step guide to measuring and reporting the ROI of website visuals, and learn how photos and videos are impacting your website performance.

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  • 4 Things You Didn’t Know You Could Do with CrowdRiff

    4 Things You Didn’t Know You Could Do with CrowdRiff

    CrowdRiff helps travel and tourism marketers make the most of their visual content. In this post, we're rounding up 4 of our most powerful features that you may not have discovered yet.

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  • How to Maximize the ROI of Your Digital Ad Spend45:44

    How to Maximize the ROI of Your Digital Ad Spend

    Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • How Travel South Dakota Measures Web Performance35:51

    How Travel South Dakota Measures Web Performance

    Learn how to measure the performance of your website from both brand and conversion perspectives, in our webinar with Mike Gussiaas from Travel South Dakota.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • How to Use Instagram Stories to Drive Conversions

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  • See How Visit Monmouthshire Uses CrowdRiff to Improve Website Performance [Video]

    See How Visit Monmouthshire Uses CrowdRiff to Improve Website Performance [Video]

    In this video, learn how Visit Monmouthshire uses visuals to stand out and keep their website relevant, and how CrowdRiff galleries have led to an increase in website visitors and dwell time.

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  • How to Use Visuals to Increase Website Conversion Rates

    How to Use Visuals to Increase Website Conversion Rates

    Your website visuals are an important tool for driving action and making your website more effective. In this blog, we cover a couple of ways you can use photos and videos to increase conversions.

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  • Guide to Measuring and Improving the ROI of Your Website Visuals

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  • An Analysis of 100+ Travel and Tourism Websites

    An Analysis of 100+ Travel and Tourism Websites

    Find out how top travel and tourism brands approach their websites, how they use visuals to capture attention, and how your website compares.

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  • How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    In this video, the team at Visit Harrogate talks about how they use CrowdRiff to increase website dwell time, decrease bounce rate, engage with their community, and strengthen partner relationships.

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  • 12 KPIs to Measure Your Website Performance

    12 KPIs to Measure Your Website Performance

    What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.

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  • Visual Influence: How Travel and Tourism Brands Use Visuals to Attract Visitors

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  • Building Visual Marketing Campaigns for Travel and Tourism40:49

    Building Visual Marketing Campaigns for Travel and Tourism

    Watch this webinar to explore what goes into an effective visual marketing campaign for travel and tourism brands.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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  • How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    See how DMO Explore Bothell used CrowdRiff to help redesign their website and increase average session duration by 91%, organic sessions by 37%, and new users by 30%.

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  • 3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    As a travel marketer, how do you get your digital ads to stand out and ultimately drive clicks and conversions? Check out our 3 steps on how to use UGC in your ads to help improve conversions.

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  • How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    Strong analytics and performance metrics are key to any successful visual marketing strategy. Here are a few of the ways CrowdRiff's analytics help you make data-driven decisions about your visuals.

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  • The Resort and Hotel Marketer's Campaign Handbook

    The Resort and Hotel Marketer's Campaign Handbook

    A 5 step guide for resort and hotel marketers to plan, build, and measure visual marketing campaigns that increase direct bookings.

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  • The Top 50 Questions Asked by Travel and Tourism Marketers

    The Top 50 Questions Asked by Travel and Tourism Marketers

    Get insights and advice from industry experts, in our eBook compiling the top 50 questions asked by travel and tourism marketers.

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