Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • How Arizona State Parks Built A Content Library with 3500+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 3500+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

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  • The Key Metrics CrowdRiff Influences for Your Team

    The Key Metrics CrowdRiff Influences for Your Team

    To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

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  • How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

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  • 10 Ways to Save Time with CrowdRiff

    10 Ways to Save Time with CrowdRiff

    Take a look at our roundup of 10 ways you can use CrowdRiff to save time every day, from AI-powered features to our handy Chrome extension.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

    15 Inspiring Examples of Sustainable Tourism From European DMOs

    Sustainability is a hot topic in travel, and rightly so. Get inspiration from 15 inspiring sustainable tourism examples from European DMOs, which show us the way forward for travel brands.

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  • Creating a Content Strategy for the Travel Industry

    Creating a Content Strategy for the Travel Industry

    Looking to create travel content that makes your destination look like a million bucks? Here's how to put together a content strategy that keeps guests and visitors coming back for more.

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  • How a DMO Increased eNewsletter Sign Ups By Over 50% With a Personalized Email Campaign

    How a DMO Increased eNewsletter Sign Ups By Over 50% With a Personalized Email Campaign

    See how the City of Seaside Visitors Bureau built a personalized email campaign tailored to user's interests, and how it grew visitor guide orders by 30% and eNewletter sign ups by over 50%.

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  • Top Digital Marketing Trends for 2020, According to Our Team

    Top Digital Marketing Trends for 2020, According to Our Team

    A quick Google search for “digital marketing trends 2020” will show you how much is happening in marketing this year. How do you know where to focus your efforts? Here's what our team had to say!

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  • Keeping Travel Websites Relevant in 2020: Dos, Don'ts & Creative Inspiration

    Keeping Travel Websites Relevant in 2020: Dos, Don'ts & Creative Inspiration

    The way people research and book travel is constantly changing. Learn why travelers might be overlooking your website and get 10 tips to make your website unmissable.

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  • An Analysis of 100+ Attractions Websites

    An Analysis of 100+ Attractions Websites

    Looking for ideas and inspiration for your attractions websites? See how top attractions approach website design, how they use visuals to capture travelers' attention, and how your website compares.

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  • Keeping Your Travel Website Relevant in 202038:36

    Keeping Your Travel Website Relevant in 2020

    Traveler behaviour is changing, how can your travel website stay relevant in 2020? Learn how to create engaging, informative web experiences that convert in this webinar.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • 12 Unique DMO Tourism Campaigns From Small and Medium-Size DMOs

    12 Unique DMO Tourism Campaigns From Small and Medium-Size DMOs

    Get inspiration from 12 of the best and most unique DMO tourism campaigns we've seen from small and medium-size DMOs.

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