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Fuelling success: DMOs’ must-reads for 2024 planning

As we set our sights on 2024, it’s time for Destination Marketing Organizations (DMOs) to knuckle down and plan for a busy year ahead. We’ve compiled a round up of the best resources you’ll need to stay ahead of the game, and also a little bit of inspo to get you motivated to start. 😉

Why Plan Ahead?

Remain top-of-mind

In the ever-evolving world of digital marketing, planning ahead is crucial to producing consistent content that keeps the FOMO alive in your audience. With a well-thought-out roadmap, you can align your campaigns with upcoming trends and make sure your destination remains top-of-mind for travelers.

Keep on top of trends

The digital landscape evolves at warp speed, so it’s important for DMOs to keep their finger on the pulse and adapt to emerging trends. And speaking of trends, one that’s impossible to ignore heading into 2024 is the explosive rise of short-form video…

Why Short-Form Video?

In a world where attention spans are getting shorter and shorter, short-form videos are the kings of content marketing. They capture attention within seconds, making them the perfect way for DMOs to showcase the uniqueness of their destinations quickly and effectively.

5 Resources to Supercharge Your 2024 Planning

1. 10 Unique Tourism Marketing Campaigns From Small and Medium size DMOs eBook

Destination marketing is always evolving. Just when you think you’ve discovered the right strategy that yielded a successful marketing campaign, it’s time to head back to the drawing board. We’ve connected with small and medium-sized DMOs from around the world to hear about their most innovative campaigns to attract visitors from near and far. Use these examples to inspire your content calendar! 

2. DMO Campaign Inspiration Guide

From photo contests to experiential maps, spark your destination’s next big campaign with our round-up of creative digital marketing campaigns from DMOs around the world. Another great source of inspiration for future campaigns! 

3. Instagram Stories and Reels eBook

Users spend more of their time on social apps than anywhere else online, and smart brands are learning how to capitalize on the lightning fast viewer → buyer journey that’s evolving before our eyes. 

Here’s the new reality: You can turn Reel watchers into actual trip takers when you create conversion-focused Instagram content.In this guide, we’ll show you how to make all those views, saves, and shares work for your bottom line with a strategy that puts conversion front and center. 

4. Short-Form Video Destination Masterclass

Savvy DMO teams know that their social media strategies from five years ago won’t cut it in 2023. Audiences’ insatiable appetite for on- demand, vertical video and the new short-form video platforms like Instagram Reels, TikTok, and YouTube Shorts require a whole new playbook.

Unlock the secrets to captivating your audience with bite-sized content in our destination masterclass on Short-Form Video, exclusively for travel marketers. 

5. 2024 Content Calendar Template

Back again, after popular demand, we have our 2024 content calendar template! It will help you plan your editorial, social, and advertising placements for the year ahead, and identify which visual content and image credits you’ll need to deliver each project and promote your destination.

Get ready for 2024

As you gear up for 2024, remember that the key to destination marketing success lies in strategic planning and keeping your finger on the pulse. Embrace the power of short-form video, and let these resources be your guiding lights on this exciting journey. 

Here’s to a year of innovation, engagement, and unforgettable digital experiences!