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12 Unique DMO Tourism Campaigns From Small and Medium-Size DMOs

December 6, 2019

Get inspiration and ideas from creative DMO marketing campaigns

Our team is always keeping tabs on the best visual marketing campaigns in travel and tourism.

In this eBook we’ve rounded up 12 of the best we've seen from destination marketing organizations (DMOs) in the last year.

All of the destinations featured have budgets under $5 million (and some less than $1 million), and their work showcases the many possibilities for creating compelling campaigns that are cost-effective.

Download this free eBook for:

  • 12 of the best visual DMO marketing campaigns we've seen
  • Ways destination marketing teams can get creative on a small budget
  • Ideas for compelling DMO tourism campaigns that attract more visitors

Get a taste of what's in this eBook by reading the introduction below (scroll up to start reading or download the PDF).



What Creative Things Are Other DMO Marketing Teams Doing?

DMO marketing is always an experiment in progress. Just when you think you’ve discovered the right strategy that yielded a successful marketing campaign, it’s time to head back to the drawing board.

Consumer behavior and technology change each day, and with that change comes the need to communicate with your audience via their natural, digital habitats, be that Facebook, YouTube, TV, or their inbox.

Our team regularly keeps tabs on the best visual DMO tourism campaigns, and we’ve rounded up 12 of the best from the last year. All of the DMOs featured have budgets under $5 million, and some have less than $1 million in funding. Some of the campaigns were done by CrowdRiff customers while others are simply fun examples of visual marketing that we hope will inspire you to think outside the box and take a bold approach.

A survey of more than 500 destination marketing organizations that was completed during May 2019 revealed that more than 64% of respondents said that they had budgets under $5 million, and nearly 25% had budgets under $1 million.

The survey was part of Destination International’s, DestinationNEXT Futures Study 2019, and included DMO marketing teams from 55 countries including Australia, Canada, China, Japan, the United States, and several European DMOs.

Suffice to say, the DMOs in our list are in great company when it comes to marketing budgets and there are many creative possibilities for creating a compelling campaign that is cost-effective and reaches your target markets.

Whether it’s an interactive fall foliage map on a website, a Facebook Live series that puts viewers in the driver’s seat, or heart-shaped sculptures that visitors can’t get enough photos with, the campaigns we highlight give you a taste of what’s worked well for your peers and what DMO tourism campaigns can achieve with some imagination, grit, and a sense of adventure.

We hope you feel empowered to keep trying different strategies and platforms and exploring new frontiers just like your visitors.



Head back to the top of this page to start reading the full eBook.

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