On any given day, travelers are sharing millions of photos and videos on social media—as many as 60% will post their vacation photos. These are perfect examples of user-generated content (UGC) that you could be using in your marketing.
So, how do you tap into this content?
At CrowdRiff, we help over 500 travel and tourism brands showcase their destinations, resorts, museums, and attractions through their visitors’ eyes. The following steps on how to source and publish user-generated content comes from our experience helping these brands achieve their business goals with visual content.
This helpful infographic shares best practices on acquiring rights to visitor photos, and using them in your marketing to achieve real, measurable results. Enjoy!
Additional Resources On User-Generated Content Rights:
This eBook, created in partnership with Skift, is the best resource if you’re looking for creative ideas on how you can use UGC. It’s full of examples from leading tourism brands like Universal Studios, Kansas Tourism, West Jet, and many more!
Still a little fuzzy on when photo rights are required? You’re not the only one! We’re here to help demystify the questions you might have around user-generated content rights.
Diversifying your visuals with UGC means that you can cater to a specific demographic or ethnicity, appeal to people with diverse interests, and keep visitors engaged for longer. Here’s how we can help.