CrowdRiff is helping the Arizona Office of Tourism make it easier for tourism-marketing organizations in the Grand Canyon State to find and use imagery created by social-media users.
Every day, locals and visitors capture photos and videos of their experiences in Arizona and share this content on social-media platforms. This imagery is authentic, trusted and influential to other travelers seeking an Arizona experience. However, it can be time consuming to search for such content and request rights to it for marketing purposes.
With this in mind, the Arizona Office of Tourism is launching a User-Generated Content Partner Network, the first of its kind in Arizona. Powered by software provider CrowdRiff, this network enables CrowdRiff subscribers to not only efficiently search for regional user-generated imagery on platforms such as Instagram, but to easily share that imagery with the Arizona Office of Tourism. In turn, the Office of Tourism is able to amplify the reach of these photos and videos across its Visit Arizona social media accounts and marketing channels.
This new partner network also unlocks special pricing for the CrowdRiff software that has been negotiated on behalf of all Arizona tourism organizations. Resorts, attractions, convention and visitors bureaus, and other tourism-related businesses or civic entities in Arizona are eligible to participate in the network.
“User-generated visuals are an important part of the marketing toolkit for tourism organizations—especially when the destination you’re promoting is as ridiculously photogenic as Arizona,” said Scott Dunn, PIO and Senior Director of Communications at the Arizona Office of Tourism. “This new network gives tourism partners across the state the opportunity to cast a net into vast sea of social-shared photos and videos to help attract visitors.”
To learn more about the network, organizations can contact CrowdRiff directly at firstname.lastname@example.org or register for a free webinar scheduled for April 26th at 10 a.m.
Vice President Marketing, CrowdRiff
Image credit: Michael Liao