Destination Marketing Organizations

Stay on top of trends in DMO marketing with our destination marketing resources.

  • 5 Marketing Strategies to Attract Local and Regional Travelers

    5 Marketing Strategies to Attract Local and Regional Travelers

    Over 75% of American travelers will take at least one leisure trip in the next 3 months. As destination marketers ramp up efforts to reach interested visitors, how can you stand out?

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  • 30+ Travel Industry Leaders to Follow in Europe for Inspiration

    30+ Travel Industry Leaders to Follow in Europe for Inspiration

    Follow these Europe-based travel industry leaders to stay in the know about the latest destination marketing news, get a sneak peek into what’s next, and provide inspiration for your next campaign.

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  • Flexibility and Preparation: 4 Tips for Planning Your DMO’s Content Calendar Right Now

    Flexibility and Preparation: 4 Tips for Planning Your DMO’s Content Calendar Right Now

    How do you know when to switch from inspirational to action-focused messaging? Use these 4 tips to inspire your DMO's content planning efforts right now.

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  • 6 Destination Marketing Ideas to Inspire Your Spring and Summer Campaigns

    6 Destination Marketing Ideas to Inspire Your Spring and Summer Campaigns

    From the UK to Greece to South Carolina, we’re sharing strategies from NTOs, DMOs, and CVBs of varying sizes to give you fresh ideas and inspiration for your spring and summer content planning.

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  • Islands of Opportunity: How Promote Shetland Rebuilt Their Website with CrowdRiff

    Islands of Opportunity: How Promote Shetland Rebuilt Their Website with CrowdRiff

    CrowdRiff was crucial for sourcing fresh, local visuals for Promote Shetland's new website, social media channels, and brand overhaul.

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  • How Visit Monmouthshire Uses CrowdRiff to Tie Tourism to Pop Culture

    How Visit Monmouthshire Uses CrowdRiff to Tie Tourism to Pop Culture

    Wales-based DMO Visit Monmouthshire is using CrowdRiff to keep their web and social channels up-to-date, be more productive, and get more value from their marketing budget.

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  • The 20 IN 20: Using CrowdRiff to Pivot and Still Engage During a Pandemic

    The 20 IN 20: Using CrowdRiff to Pivot and Still Engage During a Pandemic

    How CrowdRiff enabled Visit Indiana to drive 13M impressions and a 761% YoY increase in media exposure with user-generated content.

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  • 5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).

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  • Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

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  • How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • BIPOC Travel and Tourism Voices to Follow Right Now

    BIPOC Travel and Tourism Voices to Follow Right Now

    We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

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  • Diversity in Tourism Marketing: How to Represent the Underrepresented

    Diversity in Tourism Marketing: How to Represent the Underrepresented

    Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

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  • 2021 Content Calendar Template for Destination Marketers

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  • Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

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  • 20 UGC Marketing Ideas for DMOs

    20 UGC Marketing Ideas for DMOs

    This year, we’ve seen more DMOs turn to user-generated content to communicate a trustworthy message, support their partners, and extend their marketing budgets. See our top 20 examples from 2020!

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  • How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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