Destination Marketing Organizations
Stay on top of trends in DMO marketing with our destination marketing resources.
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The 20 IN 20: Using CrowdRiff to Pivot and Still Engage During a Pandemic
How CrowdRiff enabled Visit Indiana to drive 13M impressions and a 761% YoY increase in media exposure with user-generated content.
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5 Ways to Make Your DMO’s Instagram Stand Out in 2021
We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).
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Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff
Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.
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How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners
Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.
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BIPOC Travel and Tourism Voices to Follow Right Now
We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.
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Diversity in Tourism Marketing: How to Represent the Underrepresented
Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.
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Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea
We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.
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20 UGC Marketing Ideas for DMOs
This year, we’ve seen more DMOs turn to user-generated content to communicate a trustworthy message, support their partners, and extend their marketing budgets. See our top 20 examples from 2020!
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How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods
YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.
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550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals
How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.
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15 Inspiring Examples of Sustainable Tourism From European DMOs
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5 Staycation Ideas to Inspire Your DMO's Next Campaign
Need some fresh ideas to encourage residents to explore their own backyards?
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How DMOs Use CrowdRiff to Communicate Messages of Health & Safety
DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.
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2021 Content Calendar Template for Destination Marketers
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How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered
DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.
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How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online
How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.
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3 UGC-Powered Road Trip Itineraries for DMOs of Any Size
User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.
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Video Series: Turning Your Website into an Insider’s Guide
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3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers
Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.
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8 Travel Brands Getting It Right Around Health & Safety Messaging
Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.
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How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images
Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.
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How These DMOs of Varying Sizes Balance Local And Visitor Messaging
How do you clearly communicate with future visitors and your community about your destination’s reopening? We recently sat down with a group of destination marketers to learn how they were responding.
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#EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming
A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.
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