Destination Marketing Organizations

Stay on top of trends in DMO marketing with our destination marketing resources.

  • How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    YesMilano, the brand that promotes Milan and its partners, relies on CowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

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  • How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered

    DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • 8 Travel Brands Getting It Right Around Health & Safety Messaging

    8 Travel Brands Getting It Right Around Health & Safety Messaging

    Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 15 Inspiring Examples of Sustainable Tourism From European DMOs

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  • How These DMOs of Varying Sizes Balance Local And Visitor Messaging

    How These DMOs of Varying Sizes Balance Local And Visitor Messaging

    How do you clearly communicate with future visitors and your community about your destination’s reopening? We recently sat down with a group of destination marketers to learn how they were responding.

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  • #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.

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  • 2020 Content Calendar Template for Destination Marketers

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  • How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening

    How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening

    How travel & tourism brands like The Denver Museum of Art and Zürich Tourism are using CrowdRiff to promote messages of health and safety, as well as support local partners as they re-open.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

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  • Big Impact, Small Budget: How Lean Teams Can Use CrowdRiff to Run Meaningful Campaigns

    Big Impact, Small Budget: How Lean Teams Can Use CrowdRiff to Run Meaningful Campaigns

    For lean destination marketing teams, finding ways to do more with less is critical right now. Here's how you can use CrowdRiff & UGC to run low-cost marketing campaigns that drive a big impact.

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  • 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

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  • How to Use CrowdRiff for Your Digital Visitor Guide

    How to Use CrowdRiff for Your Digital Visitor Guide

    In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

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  • How Travel Brands Are Using CrowdRiff for Reopening

    How Travel Brands Are Using CrowdRiff for Reopening

    We've rounded up some of our top customer examples across North America and Europe to help inspire you with strategies and ideas for your own reopening.

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