Social Media

Learn how to use social media effectively to promote your destination, museum, attraction, hotel or resort.

  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • How to Use Instagram Stories to Drive Conversions

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  • 4 Tips for Using Influencers to Grow Your Travel Brand

    4 Tips for Using Influencers to Grow Your Travel Brand

    Want to make the most of your travel influencer campaign for your brand? Cover your bases by looking into these four areas.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • The Complete Guide to User-Generated Content for Tour & Activity Operators

    The Complete Guide to User-Generated Content for Tour & Activity Operators

    Learn tactics for incorporating user-generated content in your marketing, with innovative ideas and examples from successful tour operators around the world.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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  • More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.

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  • What Marketers Need to Know About Instagram's Explore Ads

    What Marketers Need to Know About Instagram's Explore Ads

    Instagram recently announced they would monetize the Explore section of the app. As a marketer, here's what you need to know.

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  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Listen in as CrowdRiff and marketing expert, Jay Baer, explore how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • Using UGC to Keep Up with Instagram Stories and Video Content Webinar30:17

    Using UGC to Keep Up with Instagram Stories and Video Content Webinar

    Explore how user-generated content (UGC) can be repurposed into effective video marketing materials and Instagram Stories in this 60 minute webinar.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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  • How Resorts and Hotels can Harvest More UGC

    How Resorts and Hotels can Harvest More UGC

    UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!

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  • The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.

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  • Requesting Rights to @Mentioned Instagram Content is Now Faster Than Ever

    Requesting Rights to @Mentioned Instagram Content is Now Faster Than Ever

    It's now faster and easier for travel brands to request the rights to @mentioned Instagram content with CrowdRiff's latest enhancement to the rights management process.

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  • How Museums Can Use Instagram Stories

    How Museums Can Use Instagram Stories

    Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!

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  • Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    How do you build a brand flaunting the uniqueness of a place that was once viewed no differently from the countless other cities it shares a name with?

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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  • How Destinations Big and Small Can Gain Traction on Social Media

    How Destinations Big and Small Can Gain Traction on Social Media

    For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. But people need to know them to use...

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  • 5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    To give social users more control over the content they post, and to further develop its business platform, Instagram has changed the way travel brands track content and interact with travelers on...

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  • How Tourism Brands Can Use Live Video

    How Tourism Brands Can Use Live Video

    Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as brands use it to...

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