Social Media

Learn how to use social media effectively to promote your destination, museum, attraction, hotel or resort.

  • 5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).

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  • BIPOC Travel and Tourism Voices to Follow Right Now

    BIPOC Travel and Tourism Voices to Follow Right Now

    We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

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  • Diversity in Tourism Marketing: How to Represent the Underrepresented

    Diversity in Tourism Marketing: How to Represent the Underrepresented

    Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

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  • 20 UGC Marketing Ideas for DMOs

    20 UGC Marketing Ideas for DMOs

    This year, we’ve seen more DMOs turn to user-generated content to communicate a trustworthy message, support their partners, and extend their marketing budgets. See our top 20 examples from 2020!

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  • How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods

    YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 2021 Content Calendar Template for Destination Marketers

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • 8 Travel Brands Getting It Right Around Health & Safety Messaging

    8 Travel Brands Getting It Right Around Health & Safety Messaging

    Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 6 Creative Ideas to Encourage More Local UGC

    6 Creative Ideas to Encourage More Local UGC

    Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • The Key Metrics CrowdRiff Influences for Your Team

    The Key Metrics CrowdRiff Influences for Your Team

    To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

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  • How This Social Media Manager Uses CrowdRiff for Road Trip Itineraries

    How This Social Media Manager Uses CrowdRiff for Road Trip Itineraries

    Melea Hames from Alabama Mountain Lakes Tourist Association talks about their road trip blog series, how CrowdRiff spotlights local attractions, and how DMOs can better prepare for regional travel.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • 4 Tips for Using Influencers to Grow Your Travel Brand

    4 Tips for Using Influencers to Grow Your Travel Brand

    Want to make the most of your travel influencer campaign for your brand? Cover your bases by looking into these four areas.

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  • 10 Clever Instagram Story Ideas for Destination Marketers

    10 Clever Instagram Story Ideas for Destination Marketers

    Here are 10 Instagram Story ideas you can use to engage your audience, influence local tourism, and inspire action.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • The Complete Guide to User-Generated Content for Tour & Activity Operators

    The Complete Guide to User-Generated Content for Tour & Activity Operators

    Learn tactics for incorporating user-generated content in your marketing, with innovative ideas and examples from successful tour operators around the world.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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