Social Media Marketing
Resources for social media marketing professionals working in travel and tourism.
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5 Ways to Make Your DMO’s Instagram Stand Out in 2021
We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).
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BIPOC Travel and Tourism Voices to Follow Right Now
We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.
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2021 Content Calendar Template for Destination Marketers
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Diversity in Tourism Marketing: How to Represent the Underrepresented
Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.
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How YesMilano Uses CrowdRiff to Tell The Story of Its Neighborhoods
YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.
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550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals
How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.
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5 Staycation Ideas to Inspire Your DMO's Next Campaign
Need some fresh ideas to encourage residents to explore their own backyards?
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3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers
Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.
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How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images
Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.
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11 Ways for Getting the Most Out of Your UGC Right Now
Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.
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How This Social Media Manager Uses CrowdRiff for Road Trip Itineraries
Melea Hames from Alabama Mountain Lakes Tourist Association talks about their road trip blog series, how CrowdRiff spotlights local attractions, and how DMOs can better prepare for regional travel.
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5 Reasons Why CrowdRiff Is Essential for Tourism Recovery
A post-COVID world will require new visuals and messaging that builds trust with travelers. Here are five reasons why CrowdRiff is a key part of your recovery strategy and beyond.
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Why Real-Time UGC Matters More Than Ever
UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.
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Social Publisher for Beginners: 3 Easy Workflows to Get You Started
Use CrowdRiff Social Publisher to source, schedule, and publish your photos and videos to social media right from your library. Here are three easy workflows to get you started.
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How Discover Siskiyou Uses CrowdRiff to Save Time and Improve Team Communication
Discover Siskiyou is always looking for ways to improve efficiency and maximize their budget. Here's how CrowdRiff helps them save time and resources and improve how they work with their web team.
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How Pacific Park and Visit Huntington Beach Measure the Impact of UGC
Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.
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Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests
See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.
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Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices
See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.
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8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads
Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.
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Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market
Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.
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How to Maximize the ROI of Your Digital Ad Spend
Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.
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