Social Media Marketing
Resources for social media marketing professionals working in travel and tourism.
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50:39Watch videoHow Pacific Park and Visit Huntington Beach Measure the Impact of UGC
Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.
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Read articleHere’s How a DMO Increased Social Media Engagement by 48% With Photo Contests
See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.
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Read eBookVisual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices
See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.
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Read eBook8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads
Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.
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Read articleHere’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market
Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.
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45:44Watch videoHow to Maximize the ROI of Your Digital Ad Spend
Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.
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Read eBookHow to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands
Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.
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Read article4 Tips for Using Influencers to Grow Your Travel Brand
Want to make the most of your travel influencer campaign for your brand? Cover your bases by looking into these four areas.
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Read article12 Unique CTA Examples in Travel and Tourism
Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.
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Read articleSee How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region
See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.
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Read articleWe Analyzed 1663 Facebook Ad Examples. Here's What We Found.
We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.
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Read eBook1,000+ Facebook Ad Examples from Travel & Tourism Brands
See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels
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Read articleWhy Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform
In this post, Destination Gold Coast talks about how CrowdRiff helps them get the rights to UGC and how they use that content in their marketing to encourage return visits.
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Read articleMore DMOs Invest In Social Media Marketing (Roundup)
More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.
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Read articleWhat Marketers Need to Know About Instagram's Explore Ads
Instagram recently announced they would monetize the Explore section of the app. As a marketer, here's what you need to know.
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Read article3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff
As a travel marketer, how do you get your digital ads to stand out and ultimately drive clicks and conversions? Check out our 3 steps on how to use UGC in your ads to help improve conversions.
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Read articleHow CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing
Strong analytics and performance metrics are key to any successful visual marketing strategy. Here are a few of the ways CrowdRiff's analytics help you make data-driven decisions about your visuals.
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Read articleHow Resorts & Hotels Can Get Rights to UGC with CrowdRiff
Every day, resort and hotel guests are capturing and sharing authentic visuals of their experience. But how can brands actually get the rights to use these photos in their marketing?
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Read article5 Ways Tour & Activity Operators of Any Size Can Use CrowdRiff
We’ve put together a list of 5 ways CrowdRiff can help tour operators use UGC to stand out from the competition—and sell more trips—in a growing and increasingly competitive market.
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Read eBookThe Top 50 Questions Asked by Travel and Tourism Marketers
Get insights and advice from industry experts, in our eBook compiling the top 50 questions asked by travel and tourism marketers.
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