Social Media Marketing

Resources for social media marketing professionals working in travel and tourism.

  • How Pacific Park and Visit Huntington Beach Measure the Impact of UGC50:39

    How Pacific Park and Visit Huntington Beach Measure the Impact of UGC

    Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.

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  • Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.

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  • Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.

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  • 8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.

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  • Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.

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  • How to Maximize the ROI of Your Digital Ad Spend45:44

    How to Maximize the ROI of Your Digital Ad Spend

    Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • 4 Tips for Using Influencers to Grow Your Travel Brand

    4 Tips for Using Influencers to Grow Your Travel Brand

    Want to make the most of your travel influencer campaign for your brand? Cover your bases by looking into these four areas.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.

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  • We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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  • Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    In this post, Destination Gold Coast talks about how CrowdRiff helps them get the rights to UGC and how they use that content in their marketing to encourage return visits.

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  • More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.

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  • What Marketers Need to Know About Instagram's Explore Ads

    What Marketers Need to Know About Instagram's Explore Ads

    Instagram recently announced they would monetize the Explore section of the app. As a marketer, here's what you need to know.

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  • 3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    As a travel marketer, how do you get your digital ads to stand out and ultimately drive clicks and conversions? Check out our 3 steps on how to use UGC in your ads to help improve conversions.

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  • How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    Strong analytics and performance metrics are key to any successful visual marketing strategy. Here are a few of the ways CrowdRiff's analytics help you make data-driven decisions about your visuals.

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  • How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    Every day, resort and hotel guests are capturing and sharing authentic visuals of their experience. But how can brands actually get the rights to use these photos in their marketing?

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  • 5 Ways Tour & Activity Operators of Any Size Can Use CrowdRiff

    5 Ways Tour & Activity Operators of Any Size Can Use CrowdRiff

    We’ve put together a list of 5 ways CrowdRiff can help tour operators use UGC to stand out from the competition—and sell more trips—in a growing and increasingly competitive market.

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  • The Top 50 Questions Asked by Travel and Tourism Marketers

    The Top 50 Questions Asked by Travel and Tourism Marketers

    Get insights and advice from industry experts, in our eBook compiling the top 50 questions asked by travel and tourism marketers.

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