Social Media Marketing

Resources for social media marketing professionals working in travel and tourism.

  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • 2020 Content Calendar Template for Destination Marketers

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • How Arizona State Parks Built A Content Library with 3500+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 3500+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • 11 Ways for Getting the Most Out of Your UGC Right Now

    11 Ways for Getting the Most Out of Your UGC Right Now

    Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

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  • How This Social Media Manager Uses CrowdRiff for Road Trip Itineraries

    How This Social Media Manager Uses CrowdRiff for Road Trip Itineraries

    Melea Hames from Alabama Mountain Lakes Tourist Association talks about their road trip blog series, how CrowdRiff spotlights local attractions, and how DMOs can better prepare for regional travel.

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  • 5 Reasons Why CrowdRiff Is Essential for Tourism Recovery

    5 Reasons Why CrowdRiff Is Essential for Tourism Recovery

    A post-COVID world will require new visuals and messaging that builds trust with travelers. Here are five reasons why CrowdRiff is a key part of your recovery strategy and beyond.

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  • Why Real-Time UGC Matters More Than Ever

    Why Real-Time UGC Matters More Than Ever

    UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

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  • Social Publisher for Beginners: 3 Easy Workflows to Get You Started

    Social Publisher for Beginners: 3 Easy Workflows to Get You Started

    Use CrowdRiff Social Publisher to source, schedule, and publish your photos and videos to social media right from your library. Here are three easy workflows to get you started.

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  • How Discover Siskiyou Uses CrowdRiff to Save Time and Improve Team Communication

    How Discover Siskiyou Uses CrowdRiff to Save Time and Improve Team Communication

    Discover Siskiyou is always looking for ways to improve efficiency and maximize their budget. Here's how CrowdRiff helps them save time and resources and improve how they work with their web team.

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  • How Pacific Park and Visit Huntington Beach Measure the Impact of UGC50:39

    How Pacific Park and Visit Huntington Beach Measure the Impact of UGC

    Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.

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  • Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.

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  • Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    Visual Marketing Report: The Gap Between Travel & Hospitality Brands’ Priorities and Practices

    See how your visual marketing compare to others in the travel industry, and discover opportunities to stand out and attract more travelers.

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  • 8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    8 Travel Experts’ Secrets: How to Maximize the ROI of Your Digital Ads

    Get insights from digital ad experts on the strategies and tactics that work, and learn how to reach and convert more travelers for less.

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  • Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Here’s How CrowdRiff Helps a Luxury Hotel Stand Out in a Crowded Market

    Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.

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  • How to Maximize the ROI of Your Digital Ad Spend45:44

    How to Maximize the ROI of Your Digital Ad Spend

    Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • 4 Tips for Using Influencers to Grow Your Travel Brand

    4 Tips for Using Influencers to Grow Your Travel Brand

    Want to make the most of your travel influencer campaign for your brand? Cover your bases by looking into these four areas.

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  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.

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