User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • Islands of Opportunity: How Promote Shetland Rebuilt Their Website with CrowdRiff

    Islands of Opportunity: How Promote Shetland Rebuilt Their Website with CrowdRiff

    CrowdRiff was crucial for sourcing fresh, local visuals for Promote Shetland's new website, social media channels, and brand overhaul.

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  • How Visit Monmouthshire Uses CrowdRiff to Tie Tourism to Pop Culture

    How Visit Monmouthshire Uses CrowdRiff to Tie Tourism to Pop Culture

    Wales-based DMO Visit Monmouthshire is using CrowdRiff to keep their web and social channels up-to-date, be more productive, and get more value from their marketing budget.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • The 20 IN 20: Using CrowdRiff to Pivot and Still Engage During a Pandemic

    The 20 IN 20: Using CrowdRiff to Pivot and Still Engage During a Pandemic

    How CrowdRiff enabled Visit Indiana to drive 13M impressions and a 761% YoY increase in media exposure with user-generated content.

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  • 5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    5 Ways to Make Your DMO’s Instagram Stand Out in 2021

    We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).

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  • Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Made For You: How Discover Kalamazoo Supports Local Businesses with CrowdRiff

    Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

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  • How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    How Wonderful Copenhagen Uses CrowdRiff's Media Hub to Support Its Partners

    Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

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  • BIPOC Travel and Tourism Voices to Follow Right Now

    BIPOC Travel and Tourism Voices to Follow Right Now

    We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

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  • Diversity in Tourism Marketing: How to Represent the Underrepresented

    Diversity in Tourism Marketing: How to Represent the Underrepresented

    Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

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  • Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    Holiday Gift Guides to Inspire Your DMO’s Next Shop Local Idea

    We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

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  • 20 UGC Marketing Ideas for DMOs

    20 UGC Marketing Ideas for DMOs

    This year, we’ve seen more DMOs turn to user-generated content to communicate a trustworthy message, support their partners, and extend their marketing budgets. See our top 20 examples from 2020!

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  • 7 Innovative Ways to Extend The Life of User-Generated Content

    7 Innovative Ways to Extend The Life of User-Generated Content

    Our team regularly keeps tabs on how our customer community has been using UGC. Here, you’ll find our top picks for travel brands like tour operators, resorts and hotels, and museums and attractions.

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  • 550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    550+ Photos, Two Months: Visit Luxembourg’s Contest to Market the Country to Locals

    How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

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  • 5 Staycation Ideas to Inspire Your DMO's Next Campaign

    5 Staycation Ideas to Inspire Your DMO's Next Campaign

    Need some fresh ideas to encourage residents to explore their own backyards?

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  • How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    How DMOs Use CrowdRiff to Communicate Messages of Health & Safety

    DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

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  • How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online

    How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

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  • 3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    3 UGC-Powered Road Trip Itineraries for DMOs of Any Size

    User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

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  • 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers

    Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

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  • 8 Travel Brands Getting It Right Around Health & Safety Messaging

    8 Travel Brands Getting It Right Around Health & Safety Messaging

    Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

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  • How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    How Arizona State Parks Built A Content Library with 5000+ Rights-Approved Images

    Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

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  • #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming

    A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.

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