User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening

    Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

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  • Big Impact, Small Budget: How Lean Teams Can Use CrowdRiff to Run Meaningful Campaigns

    Big Impact, Small Budget: How Lean Teams Can Use CrowdRiff to Run Meaningful Campaigns

    For lean destination marketing teams, finding ways to do more with less is critical right now. Here's how you can use CrowdRiff & UGC to run low-cost marketing campaigns that drive a big impact.

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  • Video Series: Turning Your Website into an Insider’s Guide

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  • 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    6 Tactics to Boost Your Email Marketing Performance with CrowdRiff

    Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

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  • How to Use CrowdRiff for Your Digital Visitor Guide

    How to Use CrowdRiff for Your Digital Visitor Guide

    In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

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  • The Key Metrics CrowdRiff Influences for Your Team

    The Key Metrics CrowdRiff Influences for Your Team

    To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

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  • How Travel Brands Are Using CrowdRiff for Reopening

    How Travel Brands Are Using CrowdRiff for Reopening

    We've rounded up some of our top customer examples across North America and Europe to help inspire you with strategies and ideas for your own reopening.

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  • How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    How Lake Wanaka Tourism Is Leveraging CrowdRiff through All Stages of COVID-19 Recovery

    Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

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  • Future of Tourism Podcast: The Rise of User-Generated Content

    Future of Tourism Podcast: The Rise of User-Generated Content

    Dan Holowack recently sat down with David Peacock for The Future of Tourism Podcast to discuss how tourism marketing is changing as we adjust to the new normal of travel, and the role of UGC.

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  • Why Real-Time UGC Matters More Than Ever

    Why Real-Time UGC Matters More Than Ever

    UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

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  • How DMOs Like Visit Kansas City and Kamloops Use CrowdRiff to Prepare for Recovery (Roundup)

    How DMOs Like Visit Kansas City and Kamloops Use CrowdRiff to Prepare for Recovery (Roundup)

    Using authentic visuals like user-generated content shows people what it's actually like at your destination right now. Read how a handful of DMOs are using UGC and CrowdRiff to prepare for recovery.

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  • Guide: How to Use CrowdRiff to Build Your Recovery Plan

    Guide: How to Use CrowdRiff to Build Your Recovery Plan

    In this guide, we lay out the key phases of tourism recovery as we see them today, and outline the top three ways you can use CrowdRiff in each phase.

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  • 5 CrowdRiff Galleries to Inspire Your Recovery Efforts

    5 CrowdRiff Galleries to Inspire Your Recovery Efforts

    Read through the following examples to get ideas for how you can use CrowdRiff galleries to contribute to your recovery efforts.

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  • How to Use CrowdRiff If You Only Have 15 Minutes a Day

    How to Use CrowdRiff If You Only Have 15 Minutes a Day

    Sourcing and publishing content with CrowdRiff takes as little as 15 minutes a week. In this guide, read the routines that hundreds of destination marketers are using to achieve their recovery goals.

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  • How Travel & Tourism Brands Are Using UGC to Respond

    How Travel & Tourism Brands Are Using UGC to Respond

    From virtual Zoom backgrounds to digital jigsaw puzzles and scavenger hunts, here are some of the ways travel and tourism brands are using UGC right now.

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  • 10 Ways to Save Time with CrowdRiff

    10 Ways to Save Time with CrowdRiff

    Take a look at our roundup of 10 ways you can use CrowdRiff to save time every day, from AI-powered features to our handy Chrome extension.

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  • How Marketing Greece Rebuilt Their Website & Showcased Local Experiences With UGC

    How Marketing Greece Rebuilt Their Website & Showcased Local Experiences With UGC

    Marketing Greece just relaunched their website with a new design and fresh content. Here, they take us through the challenges they hoped to solve and how UGC helps them highlight local experiences.

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  • How VisitDenmark Uses UGC & CrowdRiff to Tell Their Story With Visuals

    How VisitDenmark Uses UGC & CrowdRiff to Tell Their Story With Visuals

    See how the team at VisitDenmark is using CrowdRiff to save time sourcing UGC, how they're using it in their marketing, and how it helps them better tell Denmark's story.

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  • Using UGC Across the Entire Hotel Guest Experience [Infographic]

    Using UGC Across the Entire Hotel Guest Experience [Infographic]

    In this infographic, we’ll walk you through what kind of UGC to use at different stages of your hotel guest experience journey, and how to encourage more guests to post UGC around your brand.

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  • Track & Organize Content From Your Community With CrowdRiff’s Unique Public Uploader Links

    Track & Organize Content From Your Community With CrowdRiff’s Unique Public Uploader Links

    Public Uploader is a great way to get content from your community. CrowdRiff's new custom Public Uploader links make it easier to find and manage uploaded visuals by campaign, channel, or contributor.

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  • 4 Ways CrowdRiff Makes It Easier to Get Rights to UGC

    4 Ways CrowdRiff Makes It Easier to Get Rights to UGC

    Getting the rights to UGC can be a tedious and time consuming process if you don’t have a visual marketing platform. Here are 4 ways CrowdRiff makes it easy to get the rights to social content.

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