User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • 4 Ways CrowdRiff Makes It Easier to Get Rights to UGC

    4 Ways CrowdRiff Makes It Easier to Get Rights to UGC

    Getting the rights to UGC can be a tedious and time consuming process if you don’t have a visual marketing platform. Here are 4 ways CrowdRiff makes it easy to get the rights to social content.

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  • How Fargo-Moorhead CVB is Using A UGC-Filled Visitor Guide to Showcase Their City in the Off-Season

    How Fargo-Moorhead CVB is Using A UGC-Filled Visitor Guide to Showcase Their City in the Off-Season

    See how Fargo-Moorhead CVB used CrowdRiff to source UGC for the redesign of their 2019 visitor guide, and how it's helping them showcase the winter and year-round attractions in their city.

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  • How Top Attractions Are Driving More Ticket Sales

    How Top Attractions Are Driving More Ticket Sales

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  • How Pacific Park and Visit Huntington Beach Measure the Impact of UGC50:39

    How Pacific Park and Visit Huntington Beach Measure the Impact of UGC

    Learn how Californian travel brands, Pacific Park and Visit Huntington Beach, are attracting more visitors with user-generated content.

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  • Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    Here’s How a DMO Increased Social Media Engagement by 48% With Photo Contests

    See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.

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  • How a DMO Ran Their Biggest Photo Contest Yet with CrowdRiff’s Public Uploader

    How a DMO Ran Their Biggest Photo Contest Yet with CrowdRiff’s Public Uploader

    Visit Grand Junction used CrowdRiff's Public Uploader to run their annual photo contest. Read on to see how it helped them run their best contest yet and get over 3X more entries than previous years.

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  • Resort and Hotel Marketer's Guide to Targeting Travelers with UGC

    Resort and Hotel Marketer's Guide to Targeting Travelers with UGC

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  • Photo Roundup: Ten of the Best Photos In Our Library of Victoria, Australia

    Photo Roundup: Ten of the Best Photos In Our Library of Victoria, Australia

    Continuing on a tour of the photos and videos in our CrowdRiff library, we're rounding up ten of the best images we have of Victoria, Australia.

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  • Photo Roundup: Ten of the Best Photos In Our Library of Germany

    Photo Roundup: Ten of the Best Photos In Our Library of Germany

    In this post, we're rounding up ten of the best photos of Germany in our content library. Read on to see our picks and how we chose them!

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  • Photo Roundup: Ten of the Best Photos In Our Library of France

    Photo Roundup: Ten of the Best Photos In Our Library of France

    We dove into our library to look for ten of the best photos of France. Read on to see our picks and the CrowdRiff features we used to narrow down the choices.

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  • Photo Roundup: Ten of the Best Photos In Our Library of the UK

    Photo Roundup: Ten of the Best Photos In Our Library of the UK

    Huge amounts of user-generated visuals are pulled into CrowdRiff every day. In this post, we're rounding up 10 of the best photos of the UK in our own library right now.

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  • 3 Ways DMOs Can Attract Their Target Audience with Visuals & CrowdRiff

    3 Ways DMOs Can Attract Their Target Audience with Visuals & CrowdRiff

    Diverse visual content is one of the best ways a destination can reach potential visitors. Here are 3 ways you can use visuals and CrowdRiff to more effectively target your audience.

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  • The Resort & Hotel Marketer’s Guide to Targeting Travelers with User-Generated Content

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  • How to Convert Your Visitors With Actionable UGC48:28

    How to Convert Your Visitors With Actionable UGC

    Watch our webinar with Cabot Links Golf Resort and Reno-Sparks CVA to find out how you can use UGC in your marketing to increase visitor numbers and bookings.

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  • How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    How A Tour Operator Uses CrowdRiff Insights to Optimize Their Website

    Hornblower Niagara Cruises uses CrowdRiff Insights to measure the impact of their website visuals. Here they talk about how they use this insight to optimize their website and drive conversions.

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  • 3 Ways CrowdRiff’s DAM Makes It Easier to Manage Your Visuals

    3 Ways CrowdRiff’s DAM Makes It Easier to Manage Your Visuals

    CrowdRiff's DAM was designed for the way modern marketers work with visuals. Take a look at 3 of the ways it helps marketers store, find, and share their visual content with ease.

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  • 4 Things You Didn’t Know You Could Do with CrowdRiff

    4 Things You Didn’t Know You Could Do with CrowdRiff

    CrowdRiff helps travel and tourism marketers make the most of their visual content. In this post, we're rounding up 4 of our most powerful features that you may not have discovered yet.

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  • See How the Augusta CVB Reimagined the Traditional Visitors Center

    See How the Augusta CVB Reimagined the Traditional Visitors Center

    How (and why) the Augusta Convention & Visitors Bureau completely overhauled their traditional visitors center with their new brand experience center, Augusta & Co.

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  • How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

    Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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  • Changing Perceptions: How Visit Omaha Uses Visuals to Promote Diversity and Inclusion

    Changing Perceptions: How Visit Omaha Uses Visuals to Promote Diversity and Inclusion

    Inclusive and representative visual content is a main focus of Visit Omaha's marketing team. See how the DMO is using UGC to reflect the city's diversity throughout their marketing.

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  • The Complete Guide to User-Generated Content for Tour & Activity Operators

    The Complete Guide to User-Generated Content for Tour & Activity Operators

    Learn tactics for incorporating user-generated content in your marketing, with innovative ideas and examples from successful tour operators around the world.

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