Visuals play a central role in a traveler's decision-making process. So for travel, tourism, and hospitality brands, it's a no-brainer to include visuals on your website.

But how do you know if those visuals are making a difference? They might look good, but they don't come for free. Are they influencing your website visitors and giving you a return on investment?

We created this guide so you can start understanding the impact and ROI of their website visuals, and report it in a clear and concise way.

Download this guide to learn:

• How visuals impact your website performance and conversion rates
• How to set up Google Analytics to track conversions and segment audiences
• A formula for measuring the ROI of website visuals