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A Step-by-Step Guide to Measuring and Improving the ROI of Your Website Visuals

Read our step-by-step guide to measuring and reporting the ROI of website visuals, and learn how photos and videos are impacting your website performance.

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Visuals play a central role in a traveler's decision-making process. So for travel, tourism, and hospitality brands, it's a no-brainer to include visuals on your website.

But how do you know if those visuals are making a difference? They might look good, but they don't come for free. Are they influencing your website visitors and giving you a return on investment?

We created this guide so you can start understanding the impact and ROI of their website visuals, and report it in a clear and concise way.

Download this guide to learn:

  • How visuals impact your website performance and conversion rates
  • How to set up Google Analytics to track conversions and segment audiences
  • A formula for measuring the ROI of website visuals