Learn how UGC can be used to its full potential in every step of the guests’ path to purchase and guest experience
Today, the path to purchase for a guest isn’t always so clear-cut; there are so many ways for a traveler to book a hotel, and so many ways for them to be inspired or persuaded to book.
One way to target travelers that’s both extremely cost-effective and effective is user-generated content (UGC); but we don’t just mean using it to fuel your Instagram posts.
In this eBook, we walk you through how UGC can be used to its full potential in every step of the guests’ path to purchase: dreaming, planning, booking, experiencing, and sharing.
With this knowledge in hand, you can use UGC to help increase your brand awareness, direct bookings, and marketing ROI.
Download the guide now and get started!