The DMO’s Guide to Attracting More Travelers with Instagram

Whether TikTok, or Instagram Stories and Reels, how can you take advantage of this popular visual format to get in front of travelers, increase engagement, and drive traffic to your destination?

Over 75% of American travelers will take at least one leisure trip in the next 3 months. As destination marketers ramp up efforts to reach interested visitors, how can you stand out?

We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).

We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

Need some fresh ideas to encourage residents to explore their own backyards?

Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

Melea Hames from Alabama Mountain Lakes Tourist Association talks about their road trip blog series, how CrowdRiff spotlights local attractions, and how DMOs can better prepare for regional travel.

A post-COVID world will require new visuals and messaging that builds trust with travelers. Here are five reasons why CrowdRiff is a key part of your recovery strategy and beyond.

UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

Use CrowdRiff Social Publisher to source, schedule, and publish your photos and videos to social media right from your library. Here are three easy workflows to get you started.

Discover Siskiyou is always looking for ways to improve efficiency and maximize their budget. Here's how CrowdRiff helps them save time and resources and improve how they work with their web team.

See how the Alabama Tourism Department ran two photo contests that increased their social followers by 13% and engagement by 48%, as well as the interesting way they're using visuals on their website.