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How to Use Instagram Stories to Drive Conversions for Travel and Tourism Brands

Learn how travel and tourism marketers are using Instagram Stories and turning it into an effective, measurable marketing channel, that drives conversions.

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Instagram Stories offer a uniquely engaging way to interact with travelers on social media.

The format is perfect for more authentic, informal storytelling, and by using polls, questions, and swipe-up CTAs, marketers can inspire direct action from their audience.

In this eBook, we look at how travel and tourism marketers can use all of these features, alongside user-generated content, to turn Instagram Stories into an measurable, effective marketing channel.

Read this eBook to learn:

  • Engaging and measurable ways to interact with travelers
  • How user-generated content makes content creation easy
  • 6 different ways to use Instagram Stories to drive conversions