Instagram Stories offer a uniquely engaging way to interact with travelers on social media.

The format is perfect for more authentic, informal storytelling, and by using polls, questions, and swipe-up CTAs, marketers can inspire direct action from their audience.

In this eBook, we look at how travel and tourism marketers can use all of these features, alongside user-generated content, to turn Instagram Stories into an measurable, effective marketing channel.

Read this eBook to learn:

• Engaging and measurable ways to interact with travelers
• How user-generated content makes content creation easy
• 6 different ways to use Instagram Stories to drive conversions