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The Complete Guide to User-Generated Content for Museums

Learn how to use visitor photos to drive engagement and ticket sales

According to Nielsen, 92% of consumers trust user-generated content (UGC) more than traditional forms of advertising.

So, how can museum marketers leverage UGC to promote exhibits, increase ticket sales and stretch their marketing budget?

In this free eBook, we share tactical strategies from 8 leading museums on how you can incorporate UGC in your marketing today.

Read this eBook to learn:

  • How UGC can help you tackle your current marketing challenges
  • How 8 leading museums are using UGC in their marketing
  • Practical advice for acquiring rights to UGC

Learn how the Royal Ontario Museum achieved a 4X increase in time spent on their website, how the Canadian Museum of Nature generated 1.7 million views on YouTube, and more.

We also provide actionable advice on how to get rights to great content at scale.

Download your free copy now!

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